The Q-City Charlotte BBQ Championship is an annual BBQ smoke-off in the streets of Uptown Charlotte.
Social Outreach through Partners
--VIP Experience Giveaways
The Charlotte Symphony Orchestra kicks off their Pops seasons each year in Romare Bearden Park. We joined forces with Bank of America to promote their (RED) initiative.
The Public Market, opened in 2013 has become a social gathering place for events and community groups as well as a business incubator for local entreprenuers.
Earned 3rd Party Social Recognition: Yelp, Facebook, Foursquare, Instagram. Many vendors have highly competitive Social personalities that the Market uses to leverage exposure.
Example: Pure Pizza
A Charlotte tradition since 1947 continues each year in Uptown. in 2015, we introduced a mobile app and iBeacon technology to distribute custom messaging from sponsors as attendees neared certain locations.
First Night is a family-friendly New Year's Eve celebration in Uptown. Social media was used to entice attendees to come early for hands-on art and live music/dance performances by local artists.
Several community organizations united to help the chronic homeless population in Charlotte. Several of the outreach programs would not have been possible without volunteers solicited through Social Media.
Support for the Panthers' Super Bowl run, Uptown Charlotte was covered in "Keep Pounding" and "Go" messaging both physically and digitally.
Numerous Social Partners
Branding a redeveloping neighborhood can be a challenge. By combining CCCP avenues with aggressive small business owners, a new place was created. South End: The Edge of Town
Envision Charlotte aims to create a measurable, global model for energy and waste reduction in Downtowns. Working with international companies, Envision has been able to exponentially extent its reach.
A leftover sidewalk along the Light Rail is being transformed into a linear trail to be enjoyed by residents and visitors alike. Many events take place at the adjacent breweries along with live music and art installations.
Social + Partner Networks
Founded in 2012, Charlotte B-cycle is expanding to be the largest urban bike-sharing system in the Southeast. Extensive outreach was necessary after the launch due to complexities in the pricing structure. All avenues were used to help educate the public.
All events and initiatives have a video component. Most of which were made for TV but also spread across the web via YouTube.