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About me:
My career as an art director, graphic designer, and strategic marketing professional has spanned nearly 20 years. A native Charlottean, I am very proud to have been around to participate and contribute to the growth of my city.
I am detailed and schedule-oriented, thriving best in a diverse environment. As an in-house creative, I've enjoyed crossing 'silos' and contributing to the overall mission of the organization.
I bring to the table a strong understanding of both design intent and implementation across multiple channels and platforms. Brainstorming and strategizing are integral to any creative pursuit and are amongst my strengths. As a professional in the field, I understand that deadlines are absolute and market conditions often dictate deliverable priorities. While I prefer to plan, my time in the fast-paced non-profit and event spaces often required a quick response. I have grown increasingly flexible and agile, pivoting between projects while maintaining brand integrity.
The boring stuff:
Custom, studio-quality video & photography - storyboard/capture/edit/publish;
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Dreamweaver, and Premiere Pro
Proficient in Windows & Mac (OS + networking environments).
Microsoft Server Environment, Hosted Exchange & Office 365 including Visio;
Github, Hubspot, Zendesk, Asana, and Basecamp Workflow;
RegOnline, Meetup, and EventBrite scheduling, ticketing, and tracking services;
Social media integration and promotion throughout each avenue: Facebook, Twitter, Instagram, YouTube and LinkedIn; Emphasis on mobile experience;
CMS Environments: WordPress, Hootsuite, SharePoint + Designer, AppSpace, SquareSpace, Joomla, DotNetNuke & WIX;
Event Planning/Execution: Ensure sponsor exposure to maximize budget for 20+ events/yr;